Forget AI, let's talk Real Intelligence.
Artificial Intelligence is becoming a commodity. The real advantage is Real Intelligence: the ability of an organisation to capture knowledge, connect expertise and get smarter every day.
Paul Cash
Co-founder, StarlingRock
Paul is the commercial half of StarlingRock, turning a powerful technology into a proposition businesses understand, value and buy. He connects brand memory to the problems that matter commercially: faster growth, stronger adoption and better decisions across the organisation.
Over 25 years, he has founded and scaled leading B2B agencies and advised businesses including Capgemini, Samsung and Allica Bank on brand-led growth. He is the bestselling author of Humanizing B2B, a winner of more than 50 industry awards and one of the UK's 20 most influential B2B marketers.
StarlingRock grew from his frustration that the extraordinary value created through branding projects quickly decays. The thinking fragments, the reasoning is forgotten and the brand loses meaning internally. Believing brands fail more often inside businesses than in the market, he co-founded StarlingRock to fix that problem.
The best CMOs of the next decade won't just build brands, they'll build brand systems.
CMOs don't just need to learn AI. They need to learn systems thinking, and why the next decade of marketing leadership belongs to those who build brand systems.
Most brands don't fail in the market. They fail inside the business.
Brand adoption, brand memory and the $1.4 trillion blind spot hiding inside modern marketing.